So... what is the mission behind the Jacques Eyewear Label?
To provide a range of attractive eyewear that can be worn comfortably while driving. These sunglasses should hold no glare on the lens, and should cover the majority of the eye view.
The eyewear brand is youthful, but smart, targeting powerful women. I believe this is where the future is.
There should be a range for every mood in eyewear. eccentricity, blending in, a classic look and the modernist. The frames shall all be made uniquely, as the hinges shall be much stronger and the frame much more durable.
The real need
There is a need for a product that is a mid to high range in price. Above mid range expenditure but without spending too much purely for the label, but this shall change depending on who the market are. I believe the customer shall initially buy the product for the advantage in their appearance.
Finding the correct price point for this is very important.
Raybans are the product that people save to buy, even though these products are lacking individuality, style or innovation. These products are for the sheep and those who like to blend. We all believe we are unique, especially when it comes to our facial appearance. Sometimes we feel the need to hide by wearing dark glasses, but on a sunny day we like to express ourselves.
No comments:
Post a Comment