research into markets
- understand the customer; who is the best market to head for, that would correlate with my style
- where is it? online? uk based? somewhere warmer?
- how do we reach those markets? 3D
think of materials
- look into potential materials
- think recycling, or reusing
- think lightweight but constructive and durable
think about shape
- how it would be influenced by the customer
- who would wear it, why, what occasions,
think about the USP
- what can make us different for the better?
- what will the customer want?
- is it to do with the marketing, how the product is launched?
- is it to do with the shape or function of the product?
- is it the packaging?
the company
- who are the competitiors?
- what do they do differently?
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